This project explores the untapped opportunity for Discover and DCI to be leveraged for global usage. Their vision was to connect the inherent value of two existing powerful brands as a unified brand in the minds of cardholders to increase global usage, enhance customer experience and stimulate global acceptance. Starting with a brand new card design, this campaign was made up of billboards, posters, card carriers and other out-of-home signage.
Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company issues the Discover card, America’s cash rewards pioneer, and offers private student loans, personal loans, home equity loans, checking and savings accounts and certificates of deposit through its direct banking business. It operates the Discover Global Network comprised of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation’s leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in 190 countries and territories. For more information, visit www.discover.com/company.