Case Study—Designing the World Card
Problem Statement: There is an untapped opportunity for Discover and Diners Club International to be leveraged for combined global usage.
Vision: Connect the inherent value of two existing powerful brands as one unified brand in the minds of cardholders to
increase global usage, enhance customer experience and stimulate global acceptance.
Recommended Solution: A Unified World Card Program/Product that combines brand and benefits of Discover and Diners Club International—Discover World Card.
Pilot Phase: Domestic Pilot Program for world travelers, starting with a Discover Card product.
Expansion Phase: Expand globally to DCI Franchises and N2N alliance partners.
Final Card Design
Posters/ Billboards/ Monitor Signage