Black-Owned Businesses Marketing Initiative

This year, COVID-19 hurt the restaurant industry—especially Black-owned businesses—and has disproportionately impacted the Black community. Discover launched their $5 million #eatitforward campaign to help boost Black-owned restaurants across the country. We designed this marketing initiative for Discover, sent to all of the Black-owned restaurants nominated through social media. This kit gets the word out to these businesses and includes helpful items to assist them through this difficult time.

About Discover

Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company issues the Discover card, America’s cash rewards pioneer, and offers private student loans, personal loans, home equity loans, checking and savings accounts and certificates of deposit through its direct banking business. It operates the Discover Global Network comprised of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation’s leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in 190 countries and territories. For more information, visit www.discover.com/company.

Related Works