4 Marketing Tips For 2021
Goodbye 2020—you will not be missed. We break down 4 Marketing tips for 2021:
1. Search Engine Optimization – SEO
SEO is a type of digital marketing to optimize your website so that it can achieve higher rankings in search engines’ organic results. It is an effective means to drive qualified traffic to your site without directly paying for it.
About 64% of marketers actively invest time in search engine optimization (SEO). (HubSpot, 2020) (Source: https://www.hubspot.com/marketing-statistics)
2. Invest in Video Content
Video content is a useful tool to combine information and entertainment. Why aren’t more companies using it? There’s the misconception that it will cost too much, but with high-quality phone cameras and low cost digital editing software it has become much more affordable.
Videos are highly effective in increasing engagement.
83% of consumers would consider sharing video content with their friends if it is specific to their interests.
(https://blog.hubspot.com/marketing/state-of-video-marketing-new-data)
70% of B2B buyers are watching videos when deciding to make a purchase.
(https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/the-changing-face-b2b-marketing/)
Video content will help you strongly influence traffic, leads, sales, and audience understanding.
3. Focus On Metrics
Tracking your key marketing metrics is essential to running an effective marketing program.
Artificial intelligence and machine learning give marketing organizations more insightful and actionable customer data. This data can help companies know more about their current and future customers, so that they can better meet their needs and sell more products.
Analytics data can tell you how your customers interact with your content. With this data, you can observe patterns, and make decisions based on those patterns. It allows you to track the ROI of your marketing activities, so that you invest more in what’s working, and cut short what isn’t.
4. Repurposing content across multiple marketing platforms
Quality content takes time and effort to produce. When you’re spending time and effort to create high-quality, engaging content, you want to share it with as many people as possible. The best way to do that is to repurpose.
Start by identifying your best content. You’ll want to use that to increase your engagement metrics. Work smarter, not harder.
